Welcome to -

THE WINE EXCHANGE OF SONOMA

Our shop, founded in 1989, offers the largest selection of
California wines in the County and 250+ beers.
We are located in the Mercato Building on the Sonoma Town Plaza:
452 First Street East, Suite "C," Sonoma, California 95476-6757
Toll-free: 1-800-938-1794 * Local: 707-938-1794 * FAX: 707-938-0969

Please call or e-mail us your requests & questions!
phone: 1-800-938-1794, e-mail: wineexsonoma@vom.com

On the Plaza -
across the street from
the Visitors Center

Free off-street parking in our Mercato Building parking lot

New! - Link to Fall 2007 Newsletter and Catalog
Links to Wine Club Information - Application Form  &  Sample Reviews


 

Voted
Best Sonoma
Wine Shop
for 2007

"Best of" 2007

 

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Beers

Beer List

Read about
Beer at
The Wine Exchange

Bohemian Article

 

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Directions

Directions to The
Wine Exchange


About Our Shop - We are a locally owned and operated retail wine shop. Proprietor Dan Noreen opened the store in 1989, Rich Farnocchia has been with the shop since 1991, and Gary Kirkhofer joined the team in 2001. Our shop and tasting room are dedicated to offering you the finest artisan wines at prices which are less than you'll pay in winery tasting rooms and a large selection (250+) of the world's greatest beers.

Wines - We feature the Sonoma and Napa Valleys of California because our local winemakers produce some of the best wines in the world. We also carry fine wine selections from other areas of California, Oregon and Washington as well as selected European sherries, ports, and champagnes.

Wine Club - Join our Wine Club and receive three bottles of our highest quality, best value wines 3, 6 or 12 times each year. Membership includes a choice of either 2 reds and 1 white or 3 reds in each shipment, case discount benefits (10%) on Wine Club wines and any other wines/merchandise, and our wine reviews. The cost for each shipment is between $50-$75, before shipping (and taxes which apply to California deliveries). Memberships make great gifts, too! A PDF application form is at Application Form

Beers - Fine beers from around the world are also a specialty at our shop. We stock over 250 brands and have some of the best bottled beers and small brewery draft beers available each day at our tasting bar.

Shipping - We can ship almost anywhere in the world via air freight and are happy to gift wrap your selections. Please call us for shipping information and rates.

Discounts - Orders of 12 or more bottles carry a 10% discount, and members of our Wine Club receive a minimum 10% discount on all retail purchases, regardless of quantity. Orders of 36 or more bottles, if paid by cash or check, carry a 15% discount, and if paid by credit card, carry a 12% discount. NET wines build for case discounts, but are not discounted individually.

Tasting Bar- We hope you'll come visit our tasting bar - it's open all day. We have a large selection of wines, bottled beers and draft beers available for modest tasting fees.

Fall/Winter Hours :
Mon - Thurs 10:00 a.m. - 6:00 p.m.
Fri - Sat 10:00 a.m. - 7:00 p.m.
Sun 11:00 a.m. - 6:00 p.m.

We look forward to meeting and serving you!

Dan Noreen & Mary Rooney   *   Rich Farnocchia   *   Gary Kirkhofer

Thanks for visiting The Wine Exchange of Sonoma site!